This article is based on publicly available IR materials and is not a recommendation to buy or sell any specific securities.
Pilot Corporation, the writing-instrument maker behind the FRIXION and G-2 series, reported FY2025 results for the fiscal year ended December 31, 2025. Net sales came in at 126,391 million yen, almost flat year on year (+0.2%), as contributions from the newly consolidated subsidiaries in Malaysia and India were offset by weaker sales in some European countries and the slowdown in the Chinese market. Operating profit fell 6.5% to 16,649 million yen on higher depreciation associated with investment in growth and increased personnel expenses for securing human resources globally, and both sales and profits fell short of the full-year forecast announced on February 14, 2025. For FY2026 the company again targets net sales of 133,000 million yen and operating profit of 18,000 million yen, and has raised its total payout ratio target to 70% or higher.
Consolidated Results (Full-Year Actual)
Net sales remained flat year on year. Operating profit decreased as costs and expenses increased, mainly due to higher depreciation associated with investment and R&D expenses in growth, and an increase in personnel expenses for securing human resources globally. Against the FY2025 forecast announced on February 14, 2025, the progress rate was 95.0% for net sales, 92.5% for operating profit, 94.0% for ordinary profit and 83.2% for profit attributable to owners of parent.
| Item (million yen) | FY2025 Results | FY2024 Results | Change | Percent Change |
|---|---|---|---|---|
| Net sales | 126,391 | 126,168 | 222 | 0.2% |
| Gross profit | 64,447 | 64,728 | -281 | -0.4% |
| Gross profit margin | 51.0% | 51.3% | -0.3 pt | – |
| Operating profit | 16,649 | 17,805 | -1,155 | -6.5% |
| Operating profit margin | 13.2% | 14.1% | -0.9 pt | – |
| Ordinary profit | 17,855 | 20,110 | -2,254 | -11.2% |
| Profit attributable to owners of parent | 12,064 | 15,181 | -3,117 | -20.5% |
| Profit per share (yen) | 317.02 | 388.53 | -71.51 | -18.4% |
Average exchange rates applied were 149.61 yen to the US dollar (FY2024: 151.69 yen), 169.19 yen to the euro (164.05 yen) and 20.81 yen to the yuan (21.04 yen). On the balance sheet, total assets rose 3,204 million yen to 179,906 million yen, net assets reached 146,079 million yen, the equity ratio improved 1.7 pt to 80.8%, and net assets per share increased 281.16 yen to 3,909.89 yen. Cash flow from operating activities was an inflow of 16,999 million yen, investing activities an outflow of 11,125 million yen for free cash flow of 5,873 million yen, and financing activities an outflow of 8,015 million yen.
Segment Results
By geographic segment, Asia grew 12.5% as sales from Malaysia and India were newly added, while Japan declined 5.3% partly because sales to those two countries, previously included in the Japan segment, are now recorded in Asia. Europe rose 1.9% and the Americas fell 2.1%. By business, writing instruments accounted for 113,143 million yen (89.5% of sales) and non-writing instruments for 13,247 million yen (10.5%).
| Segment | FY2025 Sales | FY2024 Sales | Percent Change | Sales Proportion |
|---|---|---|---|---|
| Japan | 37,456 | 39,540 | -5.3% | 29.6% |
| Americas | 38,080 | 38,887 | -2.1% | 30.1% |
| Europe | 27,431 | 26,923 | 1.9% | 21.7% |
| Asia | 23,422 | 20,817 | 12.5% | 18.5% |
| Segment total | 126,391 | 126,168 | 0.2% | 100.0% |

Total segment profit decreased year on year due to higher depreciation associated with investment in growth, mainly in the Japan segment, as well as increased personnel expenses for securing human resources globally. The Americas and Asia improved their operating margins, while Japan and Europe declined.
| Segment | FY2025 Operating Profit | FY2025 Operating Margin | FY2024 Operating Profit | Percentage Change |
|---|---|---|---|---|
| Japan | 11,815 | 31.5% | 13,579 | -13.0% |
| Americas | 2,518 | 6.6% | 1,920 | 31.1% |
| Europe | 1,292 | 4.7% | 1,782 | -27.5% |
| Asia | 908 | 3.9% | 356 | 155.0% |
| Segment total | 16,535 | 13.1% | 17,638 | -6.3% |
| Adjustment | 114 | – | 167 | – |
| Total | 16,649 | 13.2% | 17,805 | -6.5% |

FY2026 Forecast
For FY2026, net sales and operating profit are once again expected to reach 133 billion yen and 18 billion yen, respectively. Sales are expected to increase in Japan through expansion of priority products, mainly new products; in Europe and the United States by increasing the market share of core products while strengthening sales of secondary main products; and in China, India and emerging markets. The company aims to increase operating profit through sales growth and by controlling SG&A expenses across the Group, although depreciation and personnel expenses are predicted to increase.
| Item (million yen) | FY2026 Full-Year Forecast | FY2025 Full-Year Results | YoY Comparison |
|---|---|---|---|
| Net sales | 133,000 | 126,391 | 5.2% |
| Operating profit | 18,000 | 16,649 | 8.1% |
| Operating margin | 13.5% | 13.2% | 0.3 pt |
| Ordinary profit | 18,500 | 17,855 | 3.6% |
| Profit attributable to owners of parent | 14,000 | 12,064 | 16.0% |
| Profit per share (yen) | 376.35 | 317.02 | – |
Applied exchange rates for the forecast are 150.00 yen to the US dollar, 170.00 yen to the euro and 21.40 yen to the yuan. Forecast profit per share has been calculated based on the amount without reflecting the stock split. By segment, the FY2026 sales plan is 39,000 million yen for Japan (104.1%), 40,000 million yen for the Americas (105.0%), 28,000 million yen for Europe (102.1%) and 26,000 million yen for Asia (111.0%), for a total of 133,000 million yen (105.2%).

Shareholder Returns
The year-end dividend for FY2025 was 60 yen per share, bringing the annual dividend to 120 yen per share and marking the tenth consecutive year of dividend increases. The company also purchased treasury shares of approximately 6 billion yen from June 2 to November 28, 2025, and as a result the total payment ratio for FY2025 is 87%. Given the introduction of a progressive dividend, the annual dividend for FY2026 is expected to be 126 yen per share (before stock split), an increase of 6 yen from the previous fiscal year and an eleventh consecutive year of increases. Starting with FY2026, the company will revise its total payout ratio target, raising it from 50% or higher to 70% or higher.
| Dividend per share (yen) | FY2024 | FY2025 | FY2026 (Forecast) |
|---|---|---|---|
| Interim dividend | 53.0 | 60.0 | 63.0 |
| Year-end dividend | 64.0 | 60.0 | 63.0 |
| Annual dividend | 117 | 120 | 126 |

Topics and Medium-Term Plan
Pilot will conduct a stock split effective Wednesday, July 1, 2026, with a record date of Tuesday, June 30, 2026, in which each share of common stock will be split into 3 shares. The purpose is to reduce the value of the shares per investment unit, thereby creating an environment to invest in the company’s shares, increasing the liquidity of the shares and expanding the investor base. The total number of issued shares before the split is 40,905,200 shares, increasing by 81,810,400 shares to 122,715,600 shares after the split, with authorized shares of 440,000,000 after the split.
In the Japanese market the company introduced new products including FRIXION SYNERGY 3, an erasable 3-color roller ballpoint pen with Synergy Tip launched in December 2025, and a mechanical pencil launched in November 2025, alongside the strong-selling KIRE-NA highlighter, of which 10.0 million pieces have been sold since its launch as of December 2025. Capital expenditure was 7,856 million yen in FY2025 (FY2024: 11,810 million yen) as the reorganization of the Hiratsuka area has been mostly completed, while depreciation and amortization rose to 6,407 million yen and R&D expenses to 2,462 million yen, or 1.9% of sales. Regarding the progress of the 2025-2027 Medium-Term Management Plan, the presentation directs readers to a separate reference material, so the details cannot be confirmed from this document.
This article is an analysis based on publicly available information and is not a recommendation to buy or sell any specific securities. Investment decisions are your own responsibility.
